Making Money with a Blog
Blogging
is one of the only truly “free” start-up business models on the
internet. You can quickly and easily sign-up for an account with a free
blog service such as Goggle’s Blogger. From there you can add
AdSense
and other affiliate links to your blog and make money from your
visitors clicking on those links. This is referred to as monetizing a
blog - making money with a blog. You can accomplish all of this
without ever spending a single cent of your own money.
Google started a program called AdSense. AdSense is for website
owners
to make money by hosting other business’s advertisements on their
websites. These AdSense ads can also be hosted on a blog, even if it is
hosted by a free blog service. Google owns both Blogger and
AdSense
so they are both programmed to be very simple for anyone to use.
Because Google owns both Blogger and AdSense they go extremely well
together.
With AdSense you paste the code the program generates
for you into your Blogger template. Where the advertisements will show
up on your blog depends entirely on where you choose to paste the
AdSense
code into your template. Later in this eBook we will
talk about how to generate AdSense code and exactly where in your blog
template to paste that code is.
AdSense additionally allows you
to blend in the ads with the content of your blog. This helps to make
your AdSense ads look more like your written content and less like
advertising billboards.
AdSense is also intuitive enough that it
will serve you ads which match the topic and content on your blogs. For
example, if you have a blog on saving money then AdSense will likely
serve up ads for coupon
clipping services, freebies online and
other things which match your blog’s topic. On your saving money blog
you will not see ads for irrelevant things like animal care or
technology products.
How do you make money with Google’s Adsense? Google pays you
when
the visitors to your blog click on the AdSense advertisements on your
site. This is called “click through.” Google pays you a varied amount
depending on the ad which was clicked on.
A Successful Blog
Once
you have a blog, with AdSense placed on it, you will want to start
posting to it every day or two. Your blog posts can be about anything
relating to the topic of your blog. And, while you should generally
stick to your blog topic, you really can post about anything you want to
on any given day. If you have an opinion on politics or something else
that day you can easily post it on your blog. You do not have to be an
expert writer to have a successful blog. In fact, you will find that
most bloggers are not professional writers but just write for the sake
of their blog. You simply need to be interested in the topic you are
posting about and post regularly with interesting and engaging content.
Creating
engaging content is not hard to do if you are interested and somewhat
knowledgeable about the topic of your blog. You can post articles on
your blog, post product reviews, have other people write your posts for
you, or just simply write a paragraph or two of whatever is on your mind
that day. Blogs are generally meant to be informal, so you will want
to keep the tone of your writing friendly and post messages which are
written like you are e-mailing a friend. You want to have your readers
see you as an “online friend” to them. They want to feel included in
your life and get to know all about who you are and what you think and
believe.
It is easy to promote your blog online with a signature
file which you can attach to posts on internet message boards, called
forums, and your e-mail messages. These signature files will bring more
readers to your blog because these will be people you develop an online
relationship with over time. The more people who read your blog the
better and the more loyal readers you have the more they will share a
link to your blog with their friends and acquaintances. You should
always encourage people to share your blog’s link with other people who
might be interested in reading your blog. The more readers you have the
larger AdSense income you will likely have.
Through the search
engines such as Google and Yahoo, you will also receive visitors to your
blog. These are called “natural” visitors because they found your site
via a search engine search. There are special things you can do to
your blog, and your blog posts, to help your rankings rise with the
search engines and get you more natural visitors. The process of
increasing your search engine ranking is referred to as “search engine
optimization,” or SEO for short. By understanding a bit about how
search engine optimization works you
can help to make more money with your blog by making it one of the first websites which comes up in the search results list when someone does a search engine search on your topic.
One
of the most popular ways to increase your search engine optimization is
by placing META tags and special keywords, on each of your posted
messages. This is a very easy process which we will go over later in
this eBook. In addition to tags you will want to use good keyword rich
content on your blog. By using good keyword density you can tell the
search engines more about your blog topic and attain higher rankings by
the search engines. Using good keyword density is very simple and easy
to do and can really help pay-off big for your blog.
Another
simple way to increase your search engine optimization is to build
links to your blog on other websites. You can easily do this while you
are also promoting your blog. You can help to build up the links to
your
blog and raise your rankings within the search engines through
submitting articles and press releases online. You can also join in on
online forums and use a signature file to link people to your blog. By
joining in and participating you will gain more readers to your blog.
These readers will then go on to tell their friends and family about
your blog and you will gain even more readers. More readers means more
clicks on your AdSense ads and more money in your pocket.
By
creating an RSS feed to your blog you can essentially syndicate your
blog, much like comics and television shows syndicate their content. We
will talk about RSS feeds later in this eBook as well.
Having an
RSS feed for your blog is quickly becoming a must-have option on any
successful blog and setting one up in blogger is a very simple thing to
do. It is also possible to raise your search engine rankings through
pinging the search engines about your blog. There are websites you can
use, for free, which allow you to do something called “ping” the search
engines about your blog. You simply go to the website, put in the URL
of
your blog, and the website will tell a bunch of blog directories and
search engines to go take a look at your blog because it has been
recently updated. By pinging your blog regularly you can increase
your
search engine rankings because the search engines see how you are using
your keywords and raise your rankings in searches for those specific
keywords.
The Future of Blogging
While
no one can know for sure what the future will hold for blogging, I am
pretty secure in thinking that amazing new developments are on the
horizon. With the ability to host audio and video files on your blog
you
can make your blog a very personalized and impressive experience for
anyone who visits. You can essentially have your own television or
radio show via your blog. Imagine shooting live footage of a crime or
event and being able to have that footage on your blog before any news
station can get the footage out! And, the best part is you can do most
everything you want with your blog for free or at very little cost!
Even
at this relatively early stage in blogging, there are some people out
there with blogs which are much, much better than traditional websites
in their ability to educate and entertain their visitors. Gone are the
days where it is enough for your business, or even your family, to put
up a simple website and then never change or update it. Web surfers
expect regular updates. They like it even better to see an actual blog
on your site. They know that if you have a blog then they will be able
to read and find out what is new and exciting with your business or
family. If you have a website, you will need to have a good blog to go
with it.
Monetizing Your Blog
There
are many ways today to monetize a blog such as through Google’s AdSense
and affiliate programs. As the times and the web change there will
likely be many, many more ways to monetize your blog. Companies both
large and small understand that people are reading blogs in large
numbers. Companies wantnothing more than to get their advertising
dollars spent in areas where people who would be interested in their
business’s goods and services will see them. Blogs are a great place to
find these potential customers. Just as the original weblogs morphed
and changed into today’s blogs, so too will today’s blogs go through
great changes in the years to come. Imagine how far they have come in
this relatively short time and imagine what they will evolve into in the
next five to ten years! Will you be part of this evolution and the
money to be made from it? Will you have a well established blog and be
raking in the big money with it in the future?
We hope that you will!
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