Branding

INTERNAL BRANDING

Posted by Tanimowo Micheal | 12:41 | 0 comments »

Fiscal Impact of Not Living the Brand - McDonald'sMcDonald's failure to meet its brand promise as a brand that provides outstanding service, quality, value and cleanliness produce dissatisfied customers and loss. In 2001, a study conducted by the University of Michigan found 11% of McDonald's customers are disappointed with his visit and 70% of the disappointment that his complaint was not handled properly. Half of the customers are disappointed and told to stop his visit more than 10 people are not happy about the experience. Did You Know complaint which is ranked first? Not run out of Happy Meal, slow service, wrong orders, and even a dirty restaurant. Number one complaint is an employee who behave badly. According to the University or Michigan, this error resulted in McDonald's had to lose the business of U.S. $ 750 million per year.

Role of Brand Advocates - Alberto CulverIn 1994, Alberto-Culver (personal care and household enterprises) in North America experienced a decline in sales. The President, Carol Bernick aware of the main things that need to be addressed is the attitude and behavior of employees who are innovative and creative as its brand promise to customers.Bernick start internal ................Read more 

PERSONAL BRANDING

Posted by Tanimowo Micheal | 01:20 | 0 comments »

How? Just imagine, Oprah could affect the sales of books about 20-100 times more potent than any figure in the world. That's the beauty brand Oprah Winfrey. Brands that have income 225juta dollars per year and is considered the richest celebrity version of Fortune.On 22 September, Oprah announced the selection of the latest Oprah's Book Club, A Million Little Piecesby James Frey. Participants in the club bought 85 000 615 000 copies and copies of the book complete with stamps Oprah's Book Club!Amazing, is not it? Any book that discussed by Oprah in the Oprah's Book Club seems definitely sold on the purchase. The reader is often difficult to determine which books to buy, this is exploited by Oprah's Book ClubBut Oprah has just tripped the "case" because the story A Million Little Pieces is popular because Oprah was just a story fi ction while Oprah is already promoting it as the true story and even all-out defense of this novel on Larry King Live-his CNN. Now newly..................Read more

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