The Service
Kidopeadia is a new innovation and is in partnership with Disney
World, America. The organization was set up to fill the gap of fun loving for
children. However, other competitors in the field have cinemas, outlets for
parents and children and are trying to incorporate the services of Disney world
into their business. Kidopeadia is trying to incorporate an all-in-one into its
service that will give it an extreme edge over its competitors and also make it
the preferred spot to be for children, parents and families as a whole, by
riding on its unique partnership with Disney World America.
The NABC approach for Kidopaedia is as follows;
Needs
·
Customers realise that they
spend quiet a lot of funds just because they want to have fun
·
Customers love to relax at nice
places with their children and families after a heavy week of work deadlines
and schedules
·
Children love to have their
parents take them out
·
Cinemas are good especially for
children, but then what is most important than allowing your parent sit with
you on a roller coaster ride
Approach
·
Kidopaedia is a new creation
and innovation that is brought about for children and is in conjunction with
Disney World, who have a reputation for giving children fun fantasy all round
·
A niche which is the provision
of water sports as well as lovely rides like the roller coaster and carousel
where children and their parents can both enjoy the ride together
·
Due to the fact that this
innovation is a rejuvenation of the old ones of our parents, children and
parents would want to try it out hence, the need to reduce the cost for
customers
Benefits
Customer Benefit and Company Benefit
·
Disney is building Kidopaedia
to be a city of fun for children and parents alike by creating an atmosphere of
knowledge in conjunction with fun. This benefit will include a library for
studying that will have a crèche just close by especially for nursing mothers
to have their kids around
·
Due to the partnership with
Disney World, Kidopaedia is set to become a all-in-one spot for fun, leisure,
relaxation and knowledge provision
·
Other competitors try to bring
in amusement rides to incooperate it with their cinemas and all, but Kidopaedia
has such rides on ground that aim to draw children and also bring parents to
have fun with their children
Competitors
·
Our competitors remain quiet a
few but are doing a lot to incorporate what we already have established.
·
They include;
·
Silverbird Cinemas – They happen to be
the foremost competition in this market against Kidopaedia. They have a Cinema
and their galleria boosts of all what children love. They are also trying to
incorporate rides for children, which is not a grounded one. This happens to be
our strongest link
·
GET Arena – This hang-out spot is also a
top competitor for Kidopaedia. They can fully boost of having carts for riding
for children and parents. But it’s strictly for hang-out as well. Our strongest
link here is that we can not only boost of a hangout and relaxation, but also
of a knowledge based centre.
·
Genesis Deluxe Cinemas – They are more
on the provision of hangout spots and a cinema hall for relaxation. We actually
incorporate all these plus a knowledge based centre.
·
The Palms Shopping Mall – The Palms
Shopping Mall is a general mall with different stores. They have decided to
incorporate few and detachable rides for children
Fun
Factory – This
is the only competitor we have that has something like this but on a very small
scale. They do not even provide such enticing and enjoyable rides like the
carousel and roller coasters. The provision of this happens to be our strong
edge.
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