Making Money Online with a Blog

Making Money with a Blog

Blogging is one of the only truly “free” start-up business models on the internet. You can quickly and easily sign-up for an account with a free blog service such as Goggle’s Blogger. From there you can add
AdSense and other affiliate links to your blog and make money from your visitors clicking on those links. This is referred to as monetizing a blog - making money with a blog. You can accomplish all of this
without ever spending a single cent of your own money.
Google started a program called AdSense. AdSense is for website
owners to make money by hosting other business’s advertisements on their websites. These AdSense ads can also be hosted on a blog, even if it is hosted by a free blog service. Google owns both Blogger and
AdSense so they are both programmed to be very simple for anyone to use. Because Google owns both Blogger and AdSense they go extremely well together.
With AdSense you paste the code the program generates for you into your Blogger template. Where the advertisements will show up on your blog depends entirely on where you choose to paste the AdSense
code into your template. Later in this eBook we will talk about how to generate AdSense code and exactly where in your blog template to paste that code is.
AdSense additionally allows you to blend in the ads with the content of your blog. This helps to make your AdSense ads look more like your written content and less like advertising billboards.
AdSense is also intuitive enough that it will serve you ads which match the topic and content on your blogs. For example, if you have a blog on saving money then AdSense will likely serve up ads for coupon
clipping services, freebies online and other things which match your blog’s topic. On your saving money blog you will not see ads for irrelevant things like animal care or technology products.

How do you make money with Google’s Adsense? Google pays you
when the visitors to your blog click on the AdSense advertisements on your site. This is called “click through.” Google pays you a varied amount depending on the ad which was clicked on.

A Successful Blog

Once you have a blog, with AdSense placed on it, you will want to start posting to it every day or two. Your blog posts can be about anything relating to the topic of your blog. And, while you should generally stick to your blog topic, you really can post about anything you want to on any given day. If you have an opinion on politics or something else that day you can easily post it on your blog. You do not have to be an expert writer to have a successful blog. In fact, you will find that most bloggers are not professional writers but just write for the sake of their blog. You simply need to be interested in the topic you are posting about and post regularly with interesting and engaging content.
Creating engaging content is not hard to do if you are interested and somewhat knowledgeable about the topic of your blog. You can post articles on your blog, post product reviews, have other people write your posts for you, or just simply write a paragraph or two of whatever is on your mind that day. Blogs are generally meant to be informal, so you will want to keep the tone of your writing friendly and post messages which are written like you are e-mailing a friend. You want to have your readers see you as an “online friend” to them. They want to feel included in your life and get to know all about who you are and what you think and believe.
It is easy to promote your blog online with a signature file which you can attach to posts on internet message boards, called forums, and your e-mail messages. These signature files will bring more readers to your blog because these will be people you develop an online relationship with over time. The more people who read your blog the better and the more loyal readers you have the more they will share a link to your blog with their friends and acquaintances. You should always encourage people to share your blog’s link with other people who might be interested in reading your blog. The more readers you have the larger AdSense income you will likely have.
Through the search engines such as Google and Yahoo, you will also receive visitors to your blog. These are called “natural” visitors because they found your site via a search engine search. There are special things you can do to your blog, and your blog posts, to help your rankings rise with the search engines and get you more natural visitors. The process of increasing your search engine ranking is referred to as “search engine optimization,” or SEO for short. By understanding a bit about how search engine optimization works you
can help to make more money with your blog by making it one of the first websites which comes up in the search results list when someone does a search engine search on your topic.

One of the most popular ways to increase your search engine optimization is by placing META tags and special keywords, on each of your posted messages. This is a very easy process which we will go over later in this eBook. In addition to tags you will want to use good keyword rich content on your blog. By using good keyword density you can tell the search engines more about your blog topic and attain higher rankings by the search engines. Using good keyword density is very simple and easy to do and can really help pay-off big for your blog.

Another simple way to increase your search engine optimization is to build links to your blog on other websites. You can easily do this while you are also promoting your blog. You can help to build up the links to
your blog and raise your rankings within the search engines through submitting articles and press releases online. You can also join in on online forums and use a signature file to link people to your blog. By joining in and participating you will gain more readers to your blog. These readers will then go on to tell their friends and family about your blog and you will gain even more readers. More readers means more clicks on your AdSense ads and more money in your pocket.

By creating an RSS feed to your blog you can essentially syndicate your blog, much like comics and television shows syndicate their content. We will talk about RSS feeds later in this eBook as well.
Having an RSS feed for your blog is quickly becoming a must-have option on any successful blog and setting one up in blogger is a very simple thing to do. It is also possible to raise your search engine rankings through pinging the search engines about your blog. There are websites you can use, for free, which allow you to do something called “ping” the search engines about your blog. You simply go to the website, put in the URL
of your blog, and the website will tell a bunch of blog directories and search engines to go take a look at your blog because it has been recently updated. By pinging your blog regularly you can increase
your search engine rankings because the search engines see how you are using your keywords and raise your rankings in searches for those specific keywords.

The Future of Blogging

While no one can know for sure what the future will hold for blogging, I am pretty secure in thinking that amazing new developments are on the horizon. With the ability to host audio and video files on your blog
you can make your blog a very personalized and impressive experience for anyone who visits. You can essentially have your own television or radio show via your blog. Imagine shooting live footage of a crime or event and being able to have that footage on your blog before any news station can get the footage out! And, the best part is you can do most everything you want with your blog for free or at very little cost!
Even at this relatively early stage in blogging, there are some people out there with blogs which are much, much better than traditional websites in their ability to educate and entertain their visitors. Gone are the days where it is enough for your business, or even your family, to put up a simple website and then never change or update it. Web surfers expect regular updates. They like it even better to see an actual blog on your site. They know that if you have a blog then they will be able to read and find out what is new and exciting with your business or family. If you have a website, you will need to have a good blog to go with it.

Monetizing Your Blog

There are many ways today to monetize a blog such as through Google’s AdSense and affiliate programs. As the times and the web change there will likely be many, many more ways to monetize your blog. Companies both large and small understand that people are reading blogs in large numbers. Companies wantnothing more than to get their advertising dollars spent in areas where people who would be interested in their business’s goods and services will see them. Blogs are a great place to find these potential customers. Just as the original weblogs morphed and changed into today’s blogs, so too will today’s blogs go through great changes in the years to come. Imagine how far they have come in this relatively short time and imagine what they will evolve into in the next five to ten years! Will you be part of this evolution and the money to be made from it? Will you have a well established blog and be raking in the big money with it in the future?
We hope that you will!
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