How? Just imagine, Oprah could affect the sales of books about 20-100 times more potent than any figure in the world. That's the beauty brand Oprah Winfrey. Brands that have income 225juta dollars per year and is considered the richest celebrity version of Fortune.On 22 September, Oprah announced the selection of the latest Oprah's Book Club, A Million Little Piecesby James Frey. Participants in the club bought 85 000 615 000 copies and copies of the book complete with stamps Oprah's Book Club!Amazing, is not it? Any book that discussed by Oprah in the Oprah's Book Club seems definitely sold on the purchase. The reader is often difficult to determine which books to buy, this is exploited by Oprah's Book ClubBut
Oprah has just tripped the "case" because the story A Million Little
Pieces is popular because Oprah was just a story fi ction while Oprah is
already promoting it as the true story and even all-out defense of this
novel on Larry King Live-his CNN. Now newly discovered that the novel is just an illusion or a mere fi ction. Do
not want to ruin his name, then Oprah is HONEST and dare acknowledge in
public in one of his show that he had been wrong to promote the novel
as the original story. It was amazing! This is the great Oprah, full of big brands with fairness without fear of losing the great man. The
greatness of Oprah as a major brand visible at the time feud with
Hermes brand which is told on June 14, 2005 Oprah refused to enter into
any outlet Hermes in France by chance did the day it closed. However, it seems Oprah Oprah Winfrey:do
not understand that kind of disappointment arose that led to the
"threat" Oprah will tell his story on Oprah Winfrey Show is watched by
30 million people in 100 countries? Misunderstanding
ended after the Hermes apologized and explained that the outlet is
closed for the sake of public relations event.In Indonesia we are on the Oprah Winfrey Show Oprah through which aired Metro. But as a brand, Oprah brand extention quite cleverly done. Just
look at a series of products such as "O - The Oprah Magazine";
"Breakfast with Oprah": "Oprah's Angel Network"; "Oprah Boutique"Even one of the hottest 2005 television series "Desperate Housewives" was inspired by Oprah Winfrey Show. Apparently
the producer got the idea of it after watching the Oprah Winfrey Show
which featured among mothers who have problems due to her busy husband
or just left her husband and children occupied while the tuk committee
husband came home just "asking for rations" 
Series is believed to be sufficient to meet the "wants and needs" of Desperate Housewives which finally exploded sold like Sex and The City.Oprah, a woman who managed to branding herself so well that Oprah as a brand has a tremendous selling point and can move among women and mothers around the world. Oprah behind a brand that was stored a great humility and honesty as he showed in the case of the novel A Million Little Piece.
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